It's a Different World: A Dialog on the Attention-Based View in a Post-Chandlerian World

In this Dialog, seven scholars consider the theoretical implications and research opportunities a changing environment presents for Attention-Based View (ABV). With its roots in 1950s Carnegie School, ABV is expanding evolving ways that accommodate changes corporate context characterized by distributed, porous structures of organizational networks such as ecosystems platforms. The authors emphasize shift toward more dynamic orientation research, one addresses challenges sustaining coherent attention sensemaking, from quantity to quality attention, how communications ranging formalized strategy presentations less formal social media can spin lead intended well unintended outcomes. Emerging trends open up radically different perspectives on attention: today's superstar firms draw new kinds many business models are based upon attraction selling customer attention.